Friday, December 4, 2009

Innovation Factory

Meeting up with Robert Tucker in Manila was a pleasure. Comparing notes, getting insights and drawing sensible conclusions about creativity and innovation has usually been a slippery process. Every single individual and every single industry have ideas of their. Robert shared the concept of his Innovation Factory and I walked away with three major conclusions.

One: One Size Doesn’t Fit All
Idea generation, capturing possibilities and executing that flux may all be logged in and read as that we must think out of the box and we must stretch our minds but how far individual ideas can be stretched is totally made to order and custom designed. You got to come up with a process that works for you. What worked for Google, Starbuck, 3M, Evian and even Mang Inasal may not work for you. You will have to mix your own.

Two: Execution is Key
None of the names mentioned would have known how wonderful their ideas were had they not taken them to market. Out in that nebulous territory called the “market” roam beasts and beauties of undefined shape and size. You may research, reason, position, plan and strategize but it will only be the results that will give you a true reflection and a report.

Three: Make your Approach Methodical
In essence, when you mix your own, make sure you keep track of the ingredients you use, the measures you use and how long each individual process stays on the burner of intention and focus.

I like to think in terms of preparing, persisting, percolating and performing towards creating something out of nothing. Towards making new what doesn’t work well and even what may be working perfectly well at this time.

I had the opportunity to peek into how Kraft comes up with new products, process and promotions for their products. They partner, they purchase, they persist but way before they do all that they prepare to come up with something new. Their work areas are colourful, spacious and laid out to trigger ideas and teamwork. They nurture their research and development teams with volumes of select information; they are exposed to new theories and methods of thinking and action.

All this leads to products that are yummy, a presence in the market-place that is unshaken-able and a perch where Kraft, always, gets a glimpse of the curves ahead.

Five Sensible Ideas for Meetings

The whole world is constantly participating in meetings. “Let’s have a meeting,” “I am in a meeting,” “Call you right back after the meeting,” are statements you hear all the time. Sometimes, it makes me wonder if most everyone I know is so often in one meeting or another who then, in heaven’s name, is minding the, proverbial, store? Who is building the bridges and who is baking all the bread in the world?

The truth is that a lot of time, across the world, is being wasted in and during meetings. Should we be able to capture all the wasted energy from the din and noise generated during meetings then we would have no energy crisis. We’d be cutting down lesser trees, digging up lesser oil and, leaving lesser carbon foot-prints on the face of this lovely planet. The air will be clean, the oceans will start cooling down and the birds will start flying south again.

A typical meeting usually starts late and it involves catching up with others, waiting for the late-comer, listening to his excuses and a traffic-report of the city, bringing him up to speed, ordering coffee, re-reading the minutes of the last meeting, plugging the computers, logging onto the net and rushing through the true agenda so as to catch up with the next meeting at another venue.

If this is even partially true for you then here are five quick ideas to bash up the beast of bad meetings. Five ideas is a good number because it represents the number of sensory inputs and outputs and research in the field of neurosciences has shown that the conscious mind can only juggle and manage seven plus minus two chunks of information at a given moment. With nine chunks of data we are at peak performance therefore stressed. With seven we perform at medium stress but at five chunks we are relaxed, participative and also creative.

Idea One: Email everyone, a substantial time before the meeting, a five-point agenda that is more illustrative than narrative. Use sketches, diagram and flowcharts because pictures are easier to remember than words. Assign expectations and tasks for that individual. Keep it simple and to the point.

Idea Two: During the meeting issue a little more detailed version of the same illustration to everyone with their roles and tasks color segregated. Allow space for that individual to make and takes notes. Look up Edward De Bono’s ‘Six Thinking Hats’ and use the science behind that. Throw out one of the hats or use it as a pan to collect penalties from the late-comers, the hecklers and the time-wasters in meetings.

Idea Three: Choose one big, hairy goal for the meeting and less than four minor goals to be achieved as outcomes of the meeting. Hang a large sign of the big, hairy goal where everyone can see it before and during the meeting. The large visual aids focus and like bees to honey everyone will keep directing their conversations to the big, hairy goal. The minor ones will fall in place just like dominoes do.

Idea Four: Allow a few minutes before the meeting ends to make a bonfire out of the big, hairy goal sign and the small illustrative notices that you sent out. Capture the outcomes of the meeting in an illustrative format and sketch out the measures and the big hairy goal for the next meeting. Oops, scratch out the last sentence! Your every meeting should be like you’ll never have to meet again.

Idea Five: All research, option generation, plans, milestones, measures are elements of cerebral thinking but true choices are made from the depths of our hearts. Treat each other with respect, kindness and empathy so as to nurture their emotional sides but let the late-comers, the time-wasters and hecklers be pirated by the competition.

Practice these five ideas if you like or chuck them out the window. It is best to just roll up your sleeves and bake that bread, build those bridges or chill by the beach.

Here’s hoping your meetings are always lean, mean and the coming year happy, healthy and wealthy for you!

Author, Coach and Trainer
Raju Mandhyan