Creativity and Innovation: Selling Your Value Proposition

Ideation in industries is challenging but the bigger challenge is converting ideas into actions, executing those ideas and also convincing peers and investors to buy into your ideas. Our ideas remain worth a sneeze if they can't be converted into value propositions and tangible, measurable products, processes or projects.

Yesterday, at a workshop I was asked..."How'd you get peers and investors to buy in?"

Here are three, really, quick tips.

Step 1:
Sneak the idea, subtly, into their mind-environment like fragrance, like mist, like a dainty little butterfly. CEOs, CIOs, Investors, like all of us, probably a bit more, are busy and pre-occupied. Sneaking in an idea into their environment makes them feel they thought about it, they came up with it, thus, they will want to own and invest into it.

Do this through a press leak, a tweet, a hand-written note. Or, speak to your companion, in an elevator, in hushed tones within their earshot. Essentially, let the idea seep into their system without having to work through natural human resistances.

Step 2:
Assuming this gets you into their boardroom for a "little" chat about a new idea, go prepared to go for the jugular and make major impact.

Carry, a less than 3 minute presentation/chat/proposal which...
Describes the proposition in crystal clear terms. Edit it a thousand times for impact and clarity.

Keeps your proposition irrefutable and backed up by proof or testimonials from valid or respectable sources.
Has an underlying agenda and a visible agenda that is ethical and delivers a greater good...in alignment with corporate vision and values.

Step 3:
Offer to participate and drive the execution of the idea and stay with it till its launch and, inevitable, success. Rarely do people want to buy into and invest in an idea until it seems to them that the person proposing is committed to it and will stand behind its execution.

Think of innovation as new action and a put in conscious effort to sell and execute your ideas.

HeART SmART™ Creativity & Innovation
Raju Mandhyan

CSR: Learn not Teach

One of my sons has come of the age when he has to make the choice to study further or plunge into the world of business. So far he has been a good son, an outstanding student and a very responsible citizen of the world. His teachers at the Ateneo de Manila University do take note of his performances and they have rewarded him with the right accolades and scholarships too. In life, he seems poised correctly to take off from being a good boy to a man to be respected. I take pride in this fact but claim no credit. As far as I am concerned, he is a self-made man already.

While driving about town, sometimes, we have healthy conversations about business, politics, social issues, life and about living gracefully. I must confess that I, more often than not, pick up more lessons than I think I give out.

One particular Sunday morning, just a week after I made a presentation at the Asian Forum on Corporate Social Responsibility [CSR] in Manila, I was telling him about how people across the world are waking up to the realities of the rampage we have created, in the guise of development and growth, we have created on earth. I was also telling him how happy I was that thousand of individuals and organizations in the know are now doing the right thing by healing the earth, nurturing the needy and educating the ones not in the know. “People,” I said, “are essentially good, and when given the freedom and the resources will most likely do the right and the noble thing.” I was happy, I said, that many large business groups do not regard the concept of CSR just as marketing and a business strategy but more as a way of life. On other occasions most of our conversations had been, of course, about developmental work and study opportunities in the USA or Europe for him. His city of choice, to live, work and or study, he’d mentioned many a times to me, was San Francisco. Today, he just sat and heard me out quietly.

A few days after that one-sided chat, we were back in the car again.

“Pa,” he said “there’s this professor at school who was telling us about this developmental assignment in one of the remote provinces in the Philippines.”

“What about it?”

“It’s an eighteen month teaching assignment for high-school level kids in a village where there is no electricity and potable water.”

“And?”

“Well, I am seriously considering taking it up.”

Without thinking and very carelessly, I blurted out, “Why?”

Allowing no pause and with a quick frown on his good-looking face, he exploded, “What do you mean, why?”

That shut me up good for the rest of the drive. Again, instead of teaching, I’d learned. Likewise for CSR, I realized I need to learn not teach, do and not talk, live it and not just employ it as a business strategy.